Impex TransAfrica had an opportunity to showcase effective home workout options in December. This was done through a consumer brand activation campaign that was targeted to reach the retail market. The brand activation was done at Village Market, one of the largest retail complexes in Nairobi, mostly known for shopping, recreation and entertainment.
The idea was to create engaging and memorable experiences to give consumers a chance to try out the equipment, ask questions and find out more about the products and services. In addition, the team focused on creating visibility and emphasizing on the brand prominence in the market.
Impex TransAfrica is the exclusive distributor of Life Fitness equipment and other global leisure brands in East Africa; Kenya, Uganda, Tanzania, Rwanda, Burundi, DRC, Sudan & South Sudan. One of our main market is retail market for home fitness equipment. Other market segments include health clubs, gyms, hospitality, corporate, real estate, performance sports, government institutions and medical which we offer commercial fitness equipment, exercise accessories and technical service.