How to Ensure Hotel Guests Enjoy In-room Well-being Experience
The average hotel and gym guest profile has changed in a post-pandemic world. People want a more bespoke experience, more control andminimal disruption. How can hotels incorporate this into their offer?
Fitness products and brands travel with their customers. As fitness routines have become a daily lifestyle component for so many of usduring the pandemic, it’s important to ensure hotel guests have access to the facilities they’re used to on their travels. Workout tracking, on–demand training and daily workout suggestions are important to those guests who want to continue their well-being journey throughout their stay. More and more hotels are starting to offer in–room equipment, such as treadmills, exercise bikes, dumbbells, and exercise balls. Some hotels are offering “work–in, work–out” promotions, featuring second adjoining rooms to be set up as working or gym facilities, with virtual training services.
The Hilton’sFive Feet to Fitness concept blends the traditional hotel room with a fitness centre, with 11 different equipment and
accessory options into the hotel room, along with a touch–screen display with bespoke exercise, and tutorials to guide guests through workout routines.
Kempinskihotels has introduced “fit rooms”, upgraded suites in select hotels that come complete with in–room workout solutions and on–demand fitness services as well as personal guided sessions with a virtual trainer, accessed via a QR code.
A hotel knowing their demographic well will determine what to offer their guests and what difference it will make to their stay and their likelihood of returning. If the guest profile represents business travellers who want to maintain their daily workout routine then in–room equipment could be worth the investment. If the core demographic is leisure travellers who prefer a trip to the on–site facilities and keep their room for sleeping and relaxing then the emphasis must go elsewhere.
Of course, not everyone has the budget to offer additional in–room facilities or high–tech–enabled equipment but there are other ways toensure the in–room experience is geared towards optimum wellbeing. The in–room offer doesn’t have to include physical fitness equipment but the simple addition of mindfulness, meditation and basic stretching exercises on the room TV is a cost–effective way to improve the well-being experience.
A hotel could also include recommendations for fitness apps or nearby walking routes and include different types of cushions or weighted blankets. The well-being offer doesn’t just extend to corporeal fitness. On the room service menu, offer a good mix of organic and local produce where possible as well as flagging up available healthier options or offering niche extras such as protein drinks for the more dedicated fitness fans. However, an in–room well-being experience is an ongoing one and cannot be delivered in a silo. Only by aligning all aspects of the organization in the well-being philosophy will you be able to ensure guests get the experience they have come to expect and will keep them singing praises and coming back for more.
Read on to find out more about how to improve your guests’ well-being experience.