launch of LumaFlex by Impex Trans Africa marks a milestone in the intersection of health tech and African wellness culture

Tested Live at FitBeat : During the FitBeat event, attendees had the unique opportunity to test LumaFlex firsthand.

Fighting Pain with Science: Highlights from our Red Light Therapy Webinar & Product Launch

Last week, Impex TransAfrica officially introduced Lumaflex, our new portable red light therapy device, to the Kenyan and East African market.

How Red Light Therapy is Changing the Game in Fitness Recovery and Physiotherapy in Africa

In the ever-evolving world of fitness and wellness, one innovation is quietly making waves among athletes, physiotherapists, and fitness enthusiasts in Kenya and Africa — red light therapy.

Pop-Up Activation Recap: A Dynamic Collaboration with Mom3ntum Fitness

At Impex TransAfrica partnerships are at the heart of what we do. We believe in creating meaningful experiences that showcase innovation and build lasting connections within our industry.

Our Highlights from FIBO Global Fitness 2025 in Cologne, Germany

The world’s largest trade show for fitness, wellness, and health once again delivered an unforgettable experience — and we were proud to be part of it!

Elevating Hospitality Fitness Experiences: The Glee Nairobi

We are thrilled to unveil the stunning new wellness facility at the Glee Nairobi, a luxurious destination where elegance meets performance.

Celebrating the Success of the First-Ever Fitbeat Fitness Concert

The inaugural Fitbeat Fitness Concert was nothing short of spectacular, and we’re thrilled to share the highlights of this unforgettable event.

Introducing Life Fitness Symbio™

The most innovative, immersive fitness equipment available, and a new benchmark in premium cardio. Symbio™ fuses body and machine in seamless motion with engaging personalization, advanced biomechanics, and meticulous, purposeful design.

Bekele Abshiro PLC Sponsors the Great Ethiopian Run for the second year.

Bekele Abshiro PLC, sponsored the 10-kilometer road race and had the honor to host the winners of the race at the Life Fitness booth.

Introducing 'Inspire' Newsletter

We're thrilled to launch our brand-new Inspire Newsletter, and we can't wait to share all the exciting updates, tips, and exclusive offers with you!

Life Fitness Equipment in East Africa featured on The Business Daily Africa.

Advanced fitness equipment is available locally, courtesy of IMPEX TransAfrica and its partner, US manufacturer, Life Fitness company.

Welcome to Life Fitness Equipment Showroom!

Step into a world of active wellness at our premium Life fitness equipment showroom.

How to Ensure Hotel Guests Enjoy In-room Well-being Experience

The average hotel and gym guest profile has changed in a post-pandemic world. People want a more bespoke experience, more control and minimal disruption. How can hotels incorporate this into their offer?

Top 10 World Fitness Trends of 2022

In this article we provide an overview of the top ten fitness trends of 2022. The trends are not short-lived fads, but professional and societal developments influencing the industry from an expert's perspective

Wellness Industry Networking Event in Kenya

A wellness industry networking event was organized and key partners in the industry were invited for networking, discussions, and sharing key insights to plan for 2022.

Impex TransAfrica Sponsors fitness challenge awards at Karen Country Club

Impex TransAfrica was proud to sponsor the Life Fitness Powermill challenge and Zumba dance competition awards held at The Karen Country Club. The event was held as part of celebrations to honor Mr. Sam Mwai, the outgoing General Manager, and show appreciation for his tenure at the club.

Life Fitness and GOGO Extend Partnership with Launch of new Hervanta Sports Center

Life Fitness worked in close collaboration with GOGO to develop the new Hervanta club, understanding the customer’s needs, and that of its members, to create unique experiences aligned with GOGO’s aims to capitalise on industry trends and differentiate from competitors. 

How to elevate the wellbeing experience of your guests

As we emerge from lockdowns and travel restrictions, people are eager to travel more and to increase all facets of their wellbeing.

The Ultimate Performance Training Space

Building champions has never been more straightforward. Hammer Strength the most trusted brand in strength and conditioning now offers HD Tread, HD Air Bike and HD SPARC to help athletes reach their goals.

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗜𝗖𝗚® 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗦𝘆𝘀𝘁𝗲𝗺

Just as the needs of today’s riders are evolving, the all new ICG® Connect System builds on this success to stay at the forefront of delivering digital content that keeps the instructor in control and riders coming back for more.

Life Fitness Extends Partnership As Official Supplier To Williams Racing

Life Fitness, the global leader in commercial fitness equipment, announced today the extension of its partnership with Williams Racing.

Life Fitness Unveils New Mobile App, Life Fitness Connect, to Provide the Ultimate Workout Experience

Life Fitness Connect offers seamless digital connectivity and English spoken on-demand video and audio workouts to exercisers any time, anywhere.

Life Fitness Introduces the Next Generation LED Console

Life Fitness Integrity SL combines a modern LED display with intuitive functionality and digital connectivity

7 reasons why fitness will boom after the pandemic

Many people and businesses have been through difficult times, both economically and emotionally since the start of Coronavirus. However, health and fitness has never been more important, and there’s opportunities for the fitness industry to bounce back even stronger over the coming months.

The Top 5 Reasons To Invest In Glute Training Equipment

New exercise options encourage members to take the next step on their health and fitness journey, while progress in strength and performance keeps them moving forward.

Daystar University Fitness Center Launch

Daystar University launched a new modern and well-equipped fitness facility in March 2021. The Life Fitness equipment quality, durability and a wide product portfolio for general exercisers or athletes is mostly preferred by universities and institutions globally.

How To Build The Perfect Home Gym

Even if you’re already a member of a health club, a home gym offers the perfect complement to your training routine. Having fitness equipment in your home is a great way to keep your health top of mind.

The Loft Gym

We know this option might rarely be for everyone, however, if fitness is your lifestyle and you live in a loft that still needs some functional decoration fitting your sportive needs, this is just what you have been looking for!

The Garage Gym

The garage is a great place for strength training, functional training and bodyweight training. It’s an ideal area for a home gym as it allows you to have serious workouts and throw around some weights without damaging your home.

The Living Room Gym

When space is tight, home gym equipment can end up in the living room.

The Basement Gym

Basement gyms range from equipment placed off to the side of an entertainment center to full rooms dedicated to training.

The 5 best Home Gym Ideas

Staying healthy now is more important than ever before. Investing in a home gym seems a right decision to make in the light of the things that keep on everything happening around us.

Inspire Better Living

As a property owner, how do you set your property apart to attract and retain new residents? Inspire better living by providing amenities that give convenience and add value to your residents. One such amenity is a residential gym.

Why Fitness Matters

Physical activity plays a major role in preventing and managing chronic illness and improving overall wellness.

Rowing Benefits, for the individual and the gym owner alike

Like most pieces of cardiovascular equipment rowers have been around for a long time, but in the last few years the popularity of rowers has increased significantly.

Understanding the basics of Rowing Technique

The use of rowing machines at health clubs has consistently increased over the last decade largely because they provide a great high-intensity, low-impact workout. It’s important to ensure that form and technique are correct to get the most out of the rowing experience

Where Should You Set Up Your Home Gym?

There are plenty of places to put a home gym but sometimes space is limited. Here are some of the most common areas used for equipment placement and home gyms

Which Equipment Should You Include in Your Home Gym?

The fitness equipment that you choose for your home will depend on your workouts, budget and the space available.

Setting Up a Home Gym? What You Should Consider

Having fitness equipment in your home is a great way to keep your health top of mind and potentially save you money. Here are a few tips to consider to make sure you get the best out of your workouts and the space at home.

Why Set Up a Home Gym?

Even if you’re already a member of a health club, a home gym offers the perfect complement to your training routine. Imagine having the freedom to exercise your way and in the privacy of your own home.

Life Fitness Introduces Two New Rowing Machines to Growing Portfolio of Performance Training Equipment

Heat Row and Heat Performance Row allow exercisers to train for every intensity level in any setting.

Life Fitness Introduces Axiom Series: A New, Comprehensive Line of Strength Equipment

Axiom Series delivers simple and reliable biomechanics with an inviting, premium design ideal for many fitness facilities from health clubs to multi-unit housing, hospitality, and more.

Play It Smart

Chaos presents opportunity for innovation. Besides assuring members that your mission, vision and value opportunities remain the same, think of new innovations that come from dealing with this pandemic.

Play Both Games

It is time to embrace the digital transformation. You can just choose to simply add on demand and at home services as an addition to your current membership. If you are going to play both games, do it well

Revisit your memberships

Your membership traffic should increase over time, but for now, you may have to get creative. How do you make up for the months you were closed?

Reconnect With Your Club Members

In order to regain trust and confidence from your members, you will have to find different ways to get in touch with your members and show them how happy you are to welcome them back

Ready To Reopen Your Health Club? Gear Up Your Staff!

Since your team has been out of the game for so long, they might need a moment before they deal with members again. How do you make sure they are ready to step inside the health club again?

How To Implement New Guidelines For Fitness Facilities

As soon as fitness facilities will be allowed by the government to reopen again, you probably have to follow strict guidelines. No matter your government’s regulations, it’s important you ensure a safe and healthy environment for your staff and members.

How To Prepare Your Fitness Facility Before Reopening

Your fitness facility has likely never been empty for such a long time. Reopening means you need to be sure your facility is ready after being out of service for weeks or even months.

SCIFIT brand launched in the Kenyan market

Impex TransAfrica launched a new brand SCIFIT in the Kenyan market, which provides premium commercial fitness and rehabilitation equipment for fitness and medical exercise therapy.